I am the consumer that research confirms.
If there is a big sign that says something is on sale, I believe it but I am never for sure.
If it’s in pretty packaging I buy it.
I am totally taken by marketing strategies…I really am.

Which is why I love Target brand. It’s always pretty.
The picture.
The logo with the arrow.
The font.

All of it makes me feel like it’s okay to buy a generic product.
And that’s one of a million reasons I love Target.